# How does a game studio get cited by ChatGPT, Perplexity and Gemini? (GEO)

Source: https://www.talofagames.com/guides/geo-for-games/ · By Talofa Games · Updated 2026-10-24

**Short answer:** Generative engine optimization (GEO) means writing pages that an AI assistant can quote: answer the question in the first paragraph, back every fact with a source it can open, mark the page up with schema.org data and keep a plain-text index of your site. Talofa Games does this for Monster Walk with answer-first guides, Article and FAQPage structured data, and llms.txt files that Devin regenerates on every build.

## What GEO is, and how it differs from SEO

Search engines rank links; assistants such as ChatGPT, Perplexity, Gemini and Claude compose an answer and cite a few pages. To be one of those pages you need to be the clearest source for one specific question, not the broadest page on a topic. Google's own guidance on [helpful, people-first content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) applies, with one extra rule: the answer has to be quotable on its own.

Every guide on this site, including this one, follows that shape: a question as the title, a two or three sentence answer first, then detail, an FAQ and a sources section. The same text is also published as Markdown (add .md to any guide URL) so an assistant can read it without the layout.

## The GEO playbook we run for Monster Walk

1. **One question per page.** Pick the questions people actually ask an assistant about your game ("does Monster Walk work on a treadmill?") and give each its own guide.
2. **Answer first, sources last.** Put the answer in the first paragraph and link the official source for every claim. Assistants prefer pages whose facts they can verify.
3. **Structured data.** Add [Article](https://schema.org/Article), [FAQPage](https://schema.org/FAQPage) and BreadcrumbList JSON-LD, with the organization as publisher.
4. **A plain-text index.** Publish /llms.txt and /llms-full.txt listing every page with its one-line answer, and keep them in sync with the site on every build.
5. **Named entities.** Link each named thing (your games, the platforms they run on, the health services they read) to a stable reference page so assistants can disambiguate it.

## How Devin automates it

At Talofa, Devin writes the first draft of a new guide from a question list, checks every link and fact against the game pages and FAQs, regenerates the llms files and sitemap, and opens a pull request with screenshots. A scheduled report checks whether assistants cite talofagames.com for our target questions and files a fix PR when a page drops out. Game studios in [Devin for Gaming](https://www.talofagames.com/devin-for-gaming/) set up the same loop on their own site in the first two weeks.

## Sources and scope

Reviewed October 24, 2026: [Google Search Central on helpful content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content), [Google's structured data introduction](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data), [schema.org FAQPage](https://schema.org/FAQPage) and [the llms.txt proposal](https://llmstxt.org/). How each assistant chooses citations is not published; this guide describes the practices Talofa uses on its own site, not a guarantee of placement.

## FAQ

### What does GEO stand for?

Generative engine optimization: making your pages the ones AI assistants quote and link when they answer a question, as opposed to SEO, which is about ranking in a list of search results.

### Does GEO replace SEO for a game studio?

No. Assistants still discover pages through search indexes and sitemaps, so SEO basics remain the foundation. GEO adds answer-first writing, verifiable sources and structured data on top.

### What is llms.txt?

A plain-text file at the root of a site that lists its pages with short descriptions so language models can read the site without parsing layout. Talofa publishes /llms.txt and /llms-full.txt and regenerates them on every build.

### How do I know if an assistant cites my site?

Ask the assistants your target questions on a schedule and record which pages they cite. Talofa runs this as an automated report with Devin and files a fix when a page stops being cited.